This new marketing strategy, launched by BrandOptimized and designed for small to medium-sized brands, uses narrative content to help attract new customers by sharing unique, interesting, or localized information about the company in a range of multimedia formats.
More information about content marketing, BrandOptimized, and a full list of available multimedia formats can be found at https://www.brandoptimized.com/
While there are several ways that brands can get their content listed near the top of the search engines, most strategies rely on purchasing advertisements and result in “sponsored ad” banners next to the link.
Instead of traditional advertisements, BrandOptimized creates unique and interesting content about its clients and places that content on high-authority sites where it can rank naturally near the top of the search results. This strategy can be used for individual pieces of content but has been shown to provide better results when used as part of a long-term marketing campaign.
For long-term results, BrandOptimized will generate new content about its clients on a regular schedule, with each campaign focusing on a new service, product, or location. This variation in topics helps brands to grow their authority with the search engine algorithms and increases the likelihood of each piece of content ranking in a top spot.
While clients are encouraged to suggest topics, headlines, and content they wish to be included, they will never be asked to write their own content, record their own podcasts, or create their own videos. The entire content creation process is handled by BrandOptimized marketing specialists, with each piece of content available for review by the client before it goes live online.
Branded content is currently available in six popular formats, including formal announcements, blogs, podcasts, slideshows, infographics, and videos. Clients who need more information can schedule a one-on-one consultation with a BrandOptimized specialist to discuss their individual needs, and to determine if this strategy is right for their business.
A spokesperson explained, “Built for professionals and business owners — we develop innovative media solutions that build your brand story to increase engagement and grow your business. We offer national coverage with a local focus.”
More information about multimedia content creation, building search engine authority, and consultations with BrandOptimized marketing specialists can be found at https://www.brandoptimized.com/
21 Bryan Drive
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Open Headline journalist was involved in the writing and production of this article.