Extension plan for furniture chain Stanley Lifestyles in India

Premium furniture and home-decor maker Stanley Lifestyles in India has propelled a new flagship in Bangalore as a major aspect of its broad extension plans for the region.

The brand is planning to build a network of 55 new retail outlets in the region, at an investment of US$9.6 million. The new stores will incorporate five high-end Stanley Level Next-branded outlets and 50 mid-range Sofas and More stores in the region, focusing on incomes of $89.7 million.

“We compete with international brands and are known for our high-quality standards & craftsmanship and proudly position ourselves in high-end home and lifestyle business,” said Stanley Group founder, chairman, and MD Sunil Suresh. “As India’s very own luxury brand, we strive to exceed the expectations of the discerning Indian consumers, and design and develop modern offerings with an international touch that are customized to suit Indian lifestyle and living conditions.”

Stanley Lifestyles in India moved to construct two new factories a year ago, one for kitchen and wardrobes and the other for premium mattresses and bedding. It is the first maker/retailer for home furnishing in India and sells internationally to Ikea, La-Z-Boy, and numerous car and aviation makers as well as hospitality groups.

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